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2 Pronged Real Estate Sign Strategy

How times change. Five years ago you could sell your abode if you just thought about it. Now the market is as tough as rawhide. To move your home in this market, you need to focus on the finer elements of selling it.

I am going to assume you have taken the necessary steps to make your home attractive to sellers. You know. Cut back the jungle in your yard. Fixed anything that needs repairs and such. Okay, so let's talk about an aspect of marketing.

This is the digital age. This means you should be posting your home on real estate sites like FSBOAmerica.org. That doesn't mean you should ignore the basics, however. They still can make or break the sale of your home.

One of the simplest and oldest strategies for advertising a home is the real estate sign. You know, the "for sale by owner" red and white signs. The web is great, but these signs really work if you use them.

Why are home for sale signs important? Buyers shop by geographic areas. They look for "good" neighborhoods that have the aspects they are looking for. While they will look online and in the MLS for homes, they will do one other thing you can take advantage of.

So, why do these signs work? Well, you need to think how buyers shop. They look for areas they like and then they cruise around them. Guess what they do when they see a for sale sign? Yep, they check it out.

Your for sale sign is a window to your home for buyers. This means you need to include some basic information on it. Since space is at a premium, make sure to list the number of bedrooms and bathrooms, the price and your phone number.

A for sale sign on a telephone pole is not going to convince a buyer to make an offer on your home. That is not the purpose of the sign. It should only get them to come take a look. Once they do, you'll have a second tidbit for them.

Every home for sale should have a post sign in the front yard. It should have a box on it containing brochures for the home. The brochure should be a full profile packed with information. This is the hook to get them to come see the home.

Take a second and think about what those old real estate signs have done. A person who had no clue your home was for sale now has a brochure in their hand. What did it cost you? A couple bucks for signs and some time. That's it.