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Back Selling, Up-Selling And Cross Selling For Beginners

Beginner internet NETrepreneurs make the mistake of selling a product and being ecstatic with the results.
Here's the deal: being able to sell a product is fabulous, but such will only be a small part of what you can potentially earn.
You will spend a lot of effort and resources in getting a person to visit your website. You will likewise spend a lot of time and finances on your sales page to ensure the highest probability of conversion. Should you be ecstatic with just a single purchase from the said visitor?
Of course not!
When a customer starts to draw his credit card (or other internet payment options), we will be in that phase in the sales process when he is most susceptible to purchase other items. This is the reason why you have most probably seen pop-ups, special offers, onetime offers and the other sales ploys when ordering an item on the internet, just after checkout and just before verifying your payment. These offers involve three types of additional income streams for the online businessman:
1. Back selling. Back selling refers to selling a product contingent to the product previously sold. By way of example, you're selling an eBook. Once someone buys the eBook, provide a free coupon that will entitle him to a 50% discount for a product you are also offering. This offer may or may not be related to the product he bought, but relevancy will really increase the chances of selling the back end product.
2. Up-selling. Providing options to upgrade products that are purchased can increase your earnings. Selling a special report about yoga practices? Once a lead is about to purchase the same, offer him a chance to upgrade his purchase into an expanded yoga set - complete with illustrative videos and accessories - for an additional price which can be considered as a bargain.
3. Cross selling. Cross selling simply refers to offers of other products in addition to that which the prospect has decided to buy.
Beginner web businessmen mistakingly think that these 3 selling techniques might be taken negatively by the would-be customers. It's all about timing. Provide these tactics at the right time and you'll leave your prospects little chance to say no.

By: Bill Protresi

Bill Protresi is an online marketing providing tips and advice. Visit Bill at www.marketingstar.info

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