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Give People Easy Access

I’ve seen so many people who seem to hoard their business cards. Sure, they always have some business cards on them, but the only way you can get a card is if they happen to hand one to you, and they’ll only hand one to you if they’ve been talking to you for awhile.

There are a lot of people who seemed to think that if they have color business cards, they can only hand them out to people in person, and they have to have a very specific reason to give them around to anyone.

When walking down a line of booths at a tradeshow I see this happen the most. I’m often on the lookout for some business cards to take home with me in order to establish leads, but the thing of it is I just don’t have time to stop by every single booth to talk to people.

I’m limited in my time, and sometimes it can take as long as fifteen or twenty minutes of conversation before someone seems to feel like handing me a card. Even if I just ask for a card they try their best to drag out the conversation, and while I understand where they’re coming from, I just want one of their cards for future reference.

Just walking up to them to ask for a card can be a hassle to if they’re engaged in a conversation with someone else. I don’t like to butt my way into the talk just to ask for a card. To be honest it makes me feel a little awkward, and should it be so awkward for me to get some color business cards from a company? I would hope they would make it as easy for me to get one as possible.

There are ways, of course, to make this process easier, and those are the companies I gravitate towards the most. These are the places that just have a stack of business cards out on their booth for people to take. Usually they’ll have some clear plastic holder with the business cards in them, and I can just lean in quickly, say hello, and swipe a card real quick before being on my way.

This seems more like a win-win situation to me. They get their business cards out to more people and I get to walk away with the business card without having to jump through hoops to get it. Then, when I’m at home later, I can sort through them all and file them away for future reference.

The business card is meant to be handed out. If there is any way to make the process of handing out business cards easier you should go for it. You don’t have to hand out a card in person for the card to be effective.

By: karen grahams

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