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If you have decided to optimizeHave only one subject per page. Get your site fiercely organized, and eliminate extraneous content from any page. Don’t be afraid to add pagesto accommodate short subjects that don’t fit on other pages. Let there beno question as to what a page is about. Determine key concepts, words, and phrases. For each page, that is.Then, make sure those words and phrases are represented on the page.Pay particular attention to getting those words into headlines. Your con centration of keywords should be skewed toward the top of the page.Don’t go overboard; your text must read naturally or your visitors (and Google) will know that you’re spamming them. Put keywords in your tags. Take those keywords and phrases from the preceding item and put them into your meta tags (the keyword, description, and title tags).Use text instead of images. Google doesn’t understand words that are embedded in images, such as what you often seen in navigation buttons. (Navigation buttons and other images are important in defining the sub ject of the page and the site.) Replace the buttons with text navigation links.Try to fulfill these points before opening an AdSense account. Ideally, your site is in its optimized state when Google first crawls it. You don’t know how often your site will be crawled in the future, so getting properly indexed the first time is key. These optimization points apply more to home-grown information sites than to database-driven media sites, such as online editions of newspapers, where content deployment is determined by offsite editorial determinants. An online newspaper follows the news, not the other way around, so the topicality of a page might be torn apart by diverse stories. But even sites that drop in their content from offline sources (such as reporters in the field) can optimizetheir subject categories by organizing site structure along topical lines whenever possible. Such optimization is largely about defining your subject by keywords, and putting those keywords into the page’s content and tags. Taking the reverse approach is also possible: developing a site around keywords that lead to a high-revenue AdSense account. That approach, which I cover later in the next section, is trickier. The middle ground between optimizing a built site and building an optimized site is adding pages to an existing site without betraying the overall topicality, primarily to enhance AdSense revenue. Keep reading to explore both these possibilities. Google discourages building a site solely as a vehicle for AdSense, but does not outright forbid such a site. Google looks for quality content, regardless of its motivation. If you slap up nearly blank pages with keywords stuffed into the meta tags, and start running AdSense ads on them, Google will likely shut you down.
By: stefano sandano
Search engine optimization technique is the online strategy to stregthen your online presence as explained in seo services.You can see more about the onpage optimization techniques in stampe su tela .
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