How To Find A Corporate Gift That Is Used Daily And Remembered

Since retail, including retail giants, are made up of humans, it is prone to error. It is also prone to success.

One example is Starbucks or any other national coffee chain. I happen to be a fan of Starbucks, but I do not visit it as often as many of my peers for several reasons.

Starbucks, like any other coffee chain, is more or less an "impulse buy". We want our coffee and snack and want it now. The fact that it averages about $6 per visit, means nothing. But if one sits and calculates what they spend a year, they better have had some pretty productive business meetings in the interim to justify the cost of aging but tasty ground coffee.

I can only speak for myself. Am I some kind of authority?

I did quite a bit of research before launching my own private label coffee gift baskets. I found out what truly is the best and what stays freshest. I found out the benefits of packaging it appropriately to make it the ideal corporate gift. A gift that people not only remember, but see, first thing in the morning, with a funny picture, and your name and URL, and you've saved them $6 every time they see it.

This unamed chain, I believe it was a big error to print provocative philosophical text on their cups. I do not want to talk about deep subjects first thing in the morning. My newspaper editor and probably yours too knows what we like best. We like to laugh. He/she has devoted an entire non revenue-producing page just for us called the comics page. The editor is fully-aware we are going to be reading some "pretty nasty stuff" before we wade through to the comics.

So why not something funny for breakfast?

And I created a way.

Late last year, I launched the world's first cartoon gourmet coffee gift basket (with whole fresh beans from 5 different countries, some flavored, some not). I included a set of four cartoon coasters, both the oversize cup and the coasters have the cartoon of the customer's choice. I put it on my website. I posted it at Shop.com, Amazon.com, Ebay.com, and a bunch of others. And guess what. I was right. People enjoy the coffee and laughter, not coffee and Emanuel Kant or coffee and today's crime du jour. And no charge for the gourmet biscotti.

So what does all this have to do with corporate gift-giving. I decided to not only discount the coffee gift boxes but offer engraving of one's company name and URL for only $2. Do I take a loss on that? Sure do. I make up for it with a decent markup, however. I am not becoming Bill Gates, but the marketing concepts works for some reason.

And the reason is psychological. Think about it. There are a million ways to advertise you and your business. But there is only one way to advertise your name and business to your client or potential client in which he/she, first thing in the morning, sees not only your name and URL, but a very funny cartoon that immediately puts them in a good mood. As time goes by, when they think of you or your company, they think positive thoughts.

Now I've added 22 other products with 8500 cartoon images to my store. They can all be given as corporate gifts and, still, I only charge $2 to add one's name and URL. It is a win-win-win every time.

By: Rick London

Nobody thought of creating a gourmet coffee cartoon corporate gift basket with $2 engraving until cartoonist Rick London's Mega Store coffee gift baskets, and unique corporate gifts

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