Increase Your Website's Credibility and Conversion Rate With Security Seals

Increase Your Website's Credibility and Conversion Rate Using Security Seals

Everyday there are thousands of new internet users online. Regardless of the fact that more people all the time are making purchases on the internet, there are a great deal of consumers that remain nervous about the process and as a result are tentative about online shopping. Consumers today are increasingly more guarded, more savvy and smarter about what can put them at risk. Online customers want to feel confident that their personal information is protected and their privacy is going to be upheld under any circumstances.

These days, it's the responsibility of online merchants to offer a secure and safe place for their customers to make purchases. Web sites that are honorable and ethical will not only provide consumers with wonderful services and merchandise, but also increase the confidence they've got in the process of online purchasing. By implementing a trust seal on their sites, e-business owners have the chance to improve website credibility and increase consumer trust. Trust seals have the ability to increase conversion rates and sales by a large margin--sometimes fifteen percent or more.

As an online merchant, one of your most important assets is the credibility and confidence your site communicates to prospective customers. It may seem like a secondary detail, but if visitors have confidence in you and your site, they are more likely to buy something, and the more credibility you have, the better your conversion rate will be. The bottom line is, website integrity will pay off. It's a proven fact that displaying trust seals or trust marks on a website and providing third party verification of your site's credibility converts to better sales.

Trust seals or trust marks come in a number of forms and from several companies, but for the most part seals come in one of three categories:

Business Seal:For this trust seal, the company's address is confirmed through US or Global Priority Mail, as is the company's e-mail address and phone number. In general, qualifying for this security seal requires a URL, support/business e-mail and phone numbers, company name, and business address. A number of trust seal companies additionally require a managing member of the applying company to give a phone number, valid address and e-mail address in order to be awarded a business verified seal.

Privacy Seal:A privacy verified seal is awarded to websites with a privacy policy that meets the standards and specifications described by the third party. Executing a privacy policy and following it is an important part of creating trust with your customers. Privacy policies customarily give a promise that personal information won't be sold, transferred or exchanged for any reason, that information won't be kept on file for longer than a established time frame, and that customers won't receive e-mail correspondence from the company without their permission.

Security Seal:In regard to a company's SSL certificate and privacy policy, placement of this particular seal verifies a Website's security. Websites that are awarded a security verified seal have had their SSL certificate provider as well as customer check in and out page's security confirmed and verified in addition to meeting the standards of the trust seals mentioned here.

Trust marks and third party verification will help to change the trepidation that many consumers feel about whether or not they can trust sites with their personal and vital information. Website validity and authenticity can make a huge difference in sales and conversion rates. The purpose of trust seal programs and third party verification is to help valid and dependable internet merchants to create the web credibility they need in order to run a successful business.

By: C Cook

C. Cook is a content writer who writes about and researches subjects of interest to internet merchants, including conversion rates and boosting sales.

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