Specialty Sports Stores or Major Sporting Goods Stores?

The specialty sporting goods store dominated the market in their area for decades. But lately the major sporting goods stores have integrated the specialty sporting goods store into a more complete shopping experience.
Major sporting goods retailers like Sports Authority and Dicks Sporting Goods have made major acquisitions of other sporting goods stores. This has allowed these two power houses to integrate the best of the smaller stores into a larger store.
Walk into any major sporting goods store and find an extensive array of any given sporting goods interest. There are camping, cycling, golf, and fitness that have given the consumer more freedom of choice instead of the cookie cutter sporting goods store of the past.
Sporting goods stores are not all created equal so consider the following:
1. What is the mix of specialty products with typical sporting goods?
2. Do they send out ads for special promotions on a weekly basis?
3. When shopping a store, can you easily find what you are looking for?
Sporting goods stores are finally waking up to the reality that they must adapt to their consumers needs both in form of product and shopping experience. Without the focus on the consumer the sporting goods stores will not succeed in the future.

By: Frank Cabella

Prior to shopping sports Goods merchants, review Frank's top sports Goods merchants.

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