Starting Off Cold Prospecting In Life Insurance Sales

One gets use to knocking on doors and getting to know people when one is in their own business. So I feel that I understand the concept of cold prospecting pretty well.

When a new sales recruit looks at a seasoned life insurance agent, he/she might comment to themself, "I wish I had their client list". What most don't realize when you start off in your new career as a life insurance agent, is that the most expensive part is developing your client base.

With most seasoned sales people, we know that there is a good chance we will have more "NO" then "YES". Why? Because when you start out with a cold prospecting list that is what happens. I always ask myself "where do I start" when I am looking at selling a new product or service.

The benefit to cold prospecting is that there isn't any up front cash required. I've been able to set up businesses with little or no cash by taking the time to do cold prospecting. I leveraged my time and enthusiasm. Thus, I can see the appeal to cash short - life insurance agents who are just starting off in their careers.

If you are willing to do the up front work such as getting to know the people, developing a good reputation, put in the long hours necessary to get it going, then you will succeed.

Those who are impatient often take short cuts and then quit because they don't get the results they want. If you want to stay in business, you have to go the distance to learn the necessay skills required. Often, you learn by your mistakes.

Bottom line, it takes time to learn the sales trade.

THE QUESTION: Deal directly with life insurance leads or take the time to learn how to cold prospect?

By: Monty Loree

For life insurance sales people. Is it best to start your life insurance career using life insurance leads, or should you take the time to learn to cold prospect? This article talks about the benefits of both. www.express-leads.com

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