The Relativity of Affluence: How Much Are You Worth

The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.

When we define our goals, our targets, our specific & particular paths - we set our intention.

I have set out to define affluence more fully recently. The dictionary's definition is not expansive enough for our purposes because of how individualized our perspectives are, but it's a good place to start.

Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.

This brings up the following questions: affluence is a great quantity, but what is that in relation to? Affluence is a plentiful supply, again, compared to what?

When we get down to it, affluence is a combination of these three factors:

1. net worth

2. cash flow

3. disposable income

This is going to vary significantly from person to person, audience to audience, location to location. And so for our purposes of persuasion, we have to define affluence for ourselves.

For example, what you consider affluent today, may not seem affluent to you a year from now or ten years from now.

Our goal as persuaders and in raising our financial set points is to keep progressing and growing, raising our own game, setting the bar higher for ourselves.

If you are a financial adviser and have clients with million dollar net worths today, maybe a year from now you'll be working with clients that have a million just in cash to invest with you.

And three years from now your clientle will have will be deca millionaires with three or four million dollars they can invest with what you are advising. With these skills you can achieve that degree of change.

This is all about the evolution of your business, your personal development, and the development of your ability to provide wealth for yourself and your family in any situation you find yourself in.

Persuasion is power.

When I was just starting my career in persuasion, my clients were college kids who could barely afford me.

In my own development, as I grew, I began to hone my skills and realize my value, therefore adjusting my relationship to affluence. No more poor college students, now my clients are worth a considerable amount and I believe this is in direct relation with how worthy I feel.

As it was for me, the evolution of your own wealth and your relation to affluence is directly related to how much you feel you are worth.

Here's an exercise for you:

Examine your relationship with affluence. Chart out an affluence map from the perspective of you 15 years ago, 10 years ago, 5 years ago.

Once that's mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.

By: Kenrick Cleveland

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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