The four steps that one must take while designing websites

Like every business with a worldly presence, over internet also their lies a direct relationship of visitor traffic with that of the volume of profit of the business. However, in an intense competitive online marketing arena, the scores of alternatives leave a business with a minuscule of time and opportunity to drag attention of its online visitor.

So while it is a fact that one visitor annoyed is one visitor lost, the design of a website decides the amount of decrease in the annoying rate and increase the rate of conversion.
Following is the list of essentials that a web design company must abide by to succeed in this direction.

Convey the message in a simple but effective manner

Tell the visitors regarding the service or product you are dealing in directly. Reports say, visitors take only a couple of seconds to test the relevance of a website. So, create informative and easy-to-understand content which can be scanned by the visitor even if he/she is busy on other stuffs. Never use fancy or tiny fonts for the text of your website. Do not confuse your visitor with several versions of your website.

Engage the visitor in the content and your specialty, not in multiple registration forms

Increasing interaction with the visitor is definitely a positive tool to increase qualitative leads. But, interaction does not mean that you keep the visitor busy on unnecessary registration (for news letter, updates etc.) processes. And, never send unsolicited emails to the visitor. Forcing a visitor to sign up and leave email address and other details may harm your readership base in the long run.

Use simple URLs and CSS over HTML tables

When the URL is simple and keyword-based, the visitor can guess rightly regarding its intention before visit. It makes the whole search process easier. While doing page layouts, use CSS to make visitor's scroll faster.

Link the “links” properly

Including an anchor text with the links of your website enables the visitor to know the exact path of navigation before click. Cloaking the link will have adverse effects on your credibility. And, never forget to make your links visible and change color once clicked.

By: Anirban Bhattacharya

Myself webmaster of the www.synapseindia.com/ a ecommerce web design company offering offshore software development, flash programming, website development and other software development services.

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