The announcement of Adobe’s acquisition of net design platform Figma made waves among the many design group this 12 months, with some designers involved at how the platform is perhaps remodeled. At this 12 months’s Adobe MAX convention in LA, Adobe shared some new particulars on the merge, and instructed Artistic Bloq about a few of the considering behind the acquisition.
Through the opening Keynote, Adobe’s CPO Scott Belsky invited Figma Founder Dylan Discipline to briefly focus on the brand new relationship, with Discipline saying that the primary tangible change to Figma would be the much-requested addition of Adobe Fonts. (Try the very best free fonts for those who’re searching for typographical inspiration.)
Discipline additionally described how becoming a member of forces with Adobe will assist the platform “construct far more, quicker,” and the way Adobe’s experience in areas like vector and video will assist add heaps extra performance to the web-based browser. Belsky added that whereas each manufacturers are dedicated to creating digital product design accessible to everybody, Figma will “retain autonomy.”
Whereas Belksy didn’t commit on a few of the extra urgent considerations among the many inventive group corresponding to pricing, he defined to Artistic Bloq how and why Adobe plans to maintain Figma autonomous. “Figma is a massively fast-growing enterprise,” he mentioned. “Among the best issues we will do is say ‘hey can we assist you to attain extra prospects’. As a substitute of forcing integrations, we wish to deal with what the group desires. Dylan instructed me that the #1 factor folks need is Adobe fonts. So we’re beginning there, and we’ll see the place the purchasers take us.”
Belsky additionally careworn the success of earlier Adobe acquisitions. “Behance has not solely benefitted its group after its acquisition, but it surely’s additionally a greater product – and it’s grown from 1M to over 31M customers. Similar with Substance – the facility, precision, attain and income is effectively past what it was once we acquired the crew.”
Time will inform precisely how a lot Figma will change beneath Adobe – and crucially whether or not customers will likely be pressured into Artistic Cloud’s subscription pricing. Within the meantime, if you wish to get to know the instrument, take a look at our Figma overview. And talking of creatives’ considerations, Adobe additionally devoted plenty of time at MAX 2022 to addressing worries surrounding the rise of AI-generated artwork.