Kennesaw State researcher finding out enchantment of controversial leaders
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Kennesaw State researcher finding out enchantment of controversial leaders


KENNESAW, Ga. |
Oct 26, 2022

Why is Elon Musk so fashionable?

That’s a query Kennesaw State College assistant professor of selling Prachi Gala hopes to have answered subsequent summer season by the conclusion of her visiting analysis fellowship with the Gordon Institute of Enterprise Science on the College of Pretoria in South Africa. 

Kennesaw State researcher finding out enchantment of controversial leaders
Prachi Gala

Gala, who teaches within the Michael J. Coles Faculty of Enterprise, was chosen for the fellowship following a extremely aggressive course of. She’s going to
current not less than one seminar, develop one joint analysis undertaking with a member of
Gordon Institute college, and spend two weeks in residence in Johannesburg, the place
the institute is situated.

Her analysis will look at why persons are drawn to “darkish triad personalities,” which include a mix of narcissism, Machiavellianism and psychopathy. 

“We see plenty of darkish triad leaders on the market, however sadly or thankfully, they’re very nicely preferred despite their persona,” Gala mentioned. “One large instance can probably be Elon Musk. He’s on a rampage; he tweets what he desires; he desires consideration. However regardless of that, he has an enormous fan following and is beloved.”

Musk is commonly described in information stories because the world’s richest individual, well-known for main the electrical automaker Tesla, non-public satellite tv for pc and area transport firm SpaceX and his present bid to purchase the social media platform Twitter.

Gala’s analysis proposal means that darkish triad leaders are preferred due to the language they use, which is commonly disparaging.

“There are some leaders who’re very blunt and don’t thoughts utilizing derogatory phrases, and that’s what truly offers them the favor and places them in a optimistic mild,” Gala mentioned.

Gala’s analysis workforce will accumulate survey knowledge exhibiting totally different CEO dialogues — blunt and well mannered — then ask which dialogue folks choose. 

They may also accumulate secondary data by way of Twitter and Instagram to see
what number of followers these leaders have.

Gala additionally examined CEO conduct earlier this 12 months in an article printed within the European
Journal of Advertising and marketing, which discovered that CEOs who’ve excessive levels of integrity have a tendency
to negatively affect every of the three core dimensions of entrepreneurial orientation:
innovation, being proactive and risk-taking.

Gala’s curiosity in Africa was spawned earlier this 12 months when she participated within the Jewish Nationwide Fund USA’s 2022 Summer time School Fellowship Program in Israel, which afforded her the chance to community with Israeli professors from throughout the nation.

One among her most significant interactions, nevertheless, concerned a bunch of Ethiopian college students
who traveled to Israel to learn to develop agriculture within the desert.

“That impressed me to check extra about Africa,” Gala mentioned. “That actually impressed me to find out about how these college students assume. There isn’t sufficient assist, so that they wish to assist themselves by studying from exterior cultures and assist their communities from that.”

That led Gala to sift by way of fellowship alternatives in Africa, which finally
led her to the College of Pretoria, the place she’s going to conduct analysis with GIBS professor
Gavin Worth.

These international interactions are essential to Gala, who teaches a world advertising
course within the Coles Faculty of Enterprise.

“Relationship constructing is all the time a valuable useful resource,” Gala mentioned. “That’s my duty, and I wish to develop relationships that assist Kennesaw State College in addition to their college, in order that we will have pupil exchanges or one thing alongside these traces the place we will broaden our relationship.”

– David Roberts

Associated Tales

A pacesetter in modern instructing and studying, Kennesaw State College provides undergraduate, graduate and doctoral levels to its practically 43,000 college students. With 11 faculties on two metro Atlanta campuses, Kennesaw State is a member of the College System of Georgia. The college’s vibrant campus tradition, various inhabitants, sturdy international ties and entrepreneurial spirit draw college students from all through the nation and the world. Kennesaw State is a Carnegie-designated doctoral analysis establishment (R2), inserting it amongst an elite group of solely 6 % of U.S. faculties and universities with an R1 or R2 standing. For extra data, go to kennesaw.edu.