Bob Rose's Articles in Web - Article Wisdom, the Article Database

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Selling Content in the ‘Free’ World (And How your CMS Can Help!) Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically rearrange our perceptions of value. Suddenly, the very same dollar one ungrudgingly parts with to pick up the daily news on the sidewalk is a deterrent online. Beware the Quick Fix! Using Technology to transform your Web site It is now recognized fact that Web sites can play a crucial role in the growth and transformation of a business. No sales call or marketing brochure is complete without the ubiquitous URL. And no conventional marketing or sales effort can reach target segments in the way that a Web site can. Going online, however, is not exactly a piece of cake. Even the best-run Web sites have problems. Getting to the Point and Getting It Right (with a CMS) The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they have very little time to waste. Hosted CMS and the University: A Winning Solution In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies of higher education institutions. As college and university Web sites grow more complex, it is crucial to have a site that is properly managed, easy to navigate, and powered by flexible, mature content management technology. CMS – When Do You Really Need It? Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-house team is effectively managing your Website, can you justify a CMS investment to your management team? But at the same time, can your existing solution scale quickly enough to handle expected and unexpected growth? Choose the Right Content Management System (CMS) for You With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result of purchase decisions based on technology, and not business requirements. The Need for Metrics in Your CMS Implementation A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to procure and implement a CMS. Get your CMS to hit the targets you want With more than a thousand Content Management System (CMS) vendors, organizations face tough choices navigating the tricky waters of technology. A CMS solution that is perfect for a large company may be ineffective for an SMB as it has no use for features that are used extensively by a larger enterprise. Online marketing works, but our Web sites don’t? Vice President of Crownpeak.In order to succeed, organizations try to keep pace with the speed at which business and technology trends are moving. A Website CMS seeks to addresses most of their content challenges by providing a holistic approach for managing and executing content management strategies. By using a Web CMS, businesses can gain real time capability into understanding and measuring results of the marketing campaigns. Web 2.0 – Are you Isolated? There is considerable variation in understanding what the phrase Web 2.0 really means. Tim O’Reilly of O’Reilly Media refers to Web 2.0 as a new “business revolution” caused by moving to the Internet as a platform and an attempt to “understand the rules of success on the new platform”. In general it is widely believed that Web 2.0 refers to “second generation” of Web based communities, social networking sites, wikis, blogs, RSS feeds, collaborative categorization of content and folksonomies. Is your CMS building Ramps to your Web site? Visualize this: You’re driving to a friend’s place which has no road signs or distinct land markers. Your chances of finding this friend’s place without someone or GPS to direct you are probably none. Furthermore, should you be expected to find this same place in darkness, giving up to head home might not seem like a bad idea, right? Why do you need a Website CMS -- A perspective from CrownPeak In this age of interactive web, organizations can no longer afford to serve ‘content’ the old fashioned way. Aiming to expand their online presence rapidly, technology savvy organizations are using Web 2.0 techniques such as wikis, blogs, RSS feeds and even, enterprise mashups to engage users with multiple touch points. Corporate blogs are being used to strengthen stakeholder communications, while RSS feeds are making it possible to automatically push personalized and customized Website updates. Competing and winning against the Goliaths: Strategies for SMBs to level the playing field in CMS It’s an interesting period for Small and Medium Businesses (SMBs). While emergence of Internet as a premier medium of collaboration and commerce has presented small and medium businesses an unparalleled opportunity to compete on an even keel with their large counterparts – the same medium has also brought forward a host of new challenges.

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