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Weighing the Pros and Cons of LifeLock It's a heavy burden to bear when someone has stolen your identity and ruined your credit. The time and effort involved in restoring your credit and good name can bring you to the point of pure frustration and exhaustion. Luckily there are several identity theft protection companies available to consumers that can take the worry and burden out of protecting one's identity. Choosing the right company, however, can be almost as burdensome as having your identity stolen. When it comes to choosing the right identity theft protection company for you and your family, it is important to weigh the pros and cons of each provider before choosing a company with which to place your trust. LifeLock, an identity theft protection company, has been protecting their member's identities for years and the pros of using LifeLock have greatly outweighed the cons. Free Isn't "Free" When It Comes to Protecting Your Identity Although the federal government has made it possible for each citizen to protect their identity by accessing free credit reports, initiating free fraud alerts and, placing their name and contact information on "do not call" or mail lists, many individuals do not realize that they must continuously request these "free" services in order to continue to protect their identity. When you consider the amount of time it takes to repeatedly request these "free" services and calculate the risks involved in forgetting to put these protective measures in place, "free" can turn into thousands of hours spent trying to restore one's good name and credit and thousands of dollars of financial ruin. When it comes down to it, if time equals money, then free is not "free" when it comes to protecting your identity. There is however, an economic way to protect your identity and prevent identity theft through a company called LifeLock. LifeLock's Identity Theft Prevention services can help you protect your identity and prevent identity theft in six valuable ways. How To Defend Against Identity Theft Think identity theft can't happen to you? Think again. Research shows that 10 million individuals will become a victim of identity theft this year. If you are not aware of the ways your identity can be stolen, it is very likely that you will be one of the millions of individuals who will have their identity stolen this year. The best defense against becoming a victim of identity theft is by knowing the 6 ways your identity can be stolen. Prime Targets for Identity Thieves Nearly 80 million baby boomers are expected to apply for Social Security benefits over the next two decades and chances are most of them will either be the target of identity theft or actually fall prey to an identity theft scheme. Because boomers are more likely to draw two incomes, i.e. retirement and social security benefits, thieves are more likely to target their financial resources than that of others. In addition to the extra income, boomers are being targeted by identity thieves because of their tendencies to avoid the internet, to rely on paper checks and paper mail, and to easily fall victim to pre-texting scams. Because of this, it is more important than ever for baby boomers, who, in the prime of their lives, are prime targets for identity theft, to use LifeLock's Identity Theft Protection Services.

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