Kenrick Cleveland's Articles in Mutual Funds - Article Wisdom, the Article Database

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Pitch Your Pitch, Ditch Your Script "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter F. Drucker Exploring the Unknown with Curiosity We are born explorers, empty vessels, curious and fascinated by the world around us. It is human nature. Once our basic needs (physiological needs, safety needs, our need for love, belonging, and esteem) are satisfied - we come to the need of self-actualization. 'The Secret' Debate Here's a definite sign that something has made it into the collective consciousness: Language Pattern: Awareness "The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." - Henry Miller The Relativity of Affluence: How Much Are You Worth The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.

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