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PPC – Strengths, Limitations and when to use it Pay per click (PPC) advertising allows your business to advertise your services on the Internet search engines or on websites related to your business. For pay per click campaigns the only time you pay is when an online customer clicks on your ad and visits your web site while searching for some products or services. Google PageRank vs Alexa traffic rank PageRank (PR for short) is the method by which google evaluates the importance of any given site. Pagerank is Google's way of deciding a page's importance. Alexa traffic rank gives rough indication of the traffic your website is getting. This article will explain how the pages are ranked by google and alexa and their objective. Online Desk Research –The New Tool in Market Research Desk research is also known as secondary research. Desk research is analyzing already existing information from various sources and creating research reports according to the business requirements. How to Get High Rankings on Search Engine Results Page The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them. Outsourcing Internet Marketing Research The integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and requirements of the potential target market. It provides information that helps to make operational business decisions. It is good to outsource Internet marketing research, as it is advantageous for businesses in many ways. Avoid Unethical SEO Techniques -Black Hat SEO When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns. Yahoo And Microsoft Launches New Services To Beef Up Web Traffic Top search engines Yahoo and Microsoft are revamping their portfolio of services and websites to expand their areas of operation in an effort to increase web traffic to counter Google’s control over Internet. The Number Of Internet Users Worldwide Reached To 1407 Million As On March 2008 The increasing number of Internet users every year signifies the growing awareness of Internet usage among the people across the world. According to Internet World Statistics, every year there is approximately one percent growth in the number of Internet users. Search Engine Marketing Spending Grew At 30% In 2007 Search engine marketing spending is growing at a rapid pace and the industry as a whole. According to Search Engine Marketing Professional Organization (SEMPO), the Search Engine Marketing (SEM) spending grew at 30% in 2007.The increased growth in search marketing is due to marketers shifting the portion of their spending from other traditional sources to search engine marketing. ‘Install and Neglect’ Policy of Indian ISPs Hinders Internet Growth Internet connectivity in India has decreased when compared to the number of PCs in 2006-07. According to Internet and Mobile Association of India and IMRB report, the proportion of PC owners with Internet connection has shown a decline from 2005-06. In 2006-07, it is decreased to 68% from 75% in the previous year. 15.2% Increase in Online Advertising Revenue in First Quarter Of 2008 Online usage is increasing for both personal and professional activities as the technology is providing new dimensions towards passing the information and increase in revenues. According to IAB Report, in 2008 Internet advertising revenue increased by 15.2% when compared to first half of 2007. Online advertising revenue for the year 2007 was $21.2 billion.

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