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Definition of a model A model is someone who presents a product, whether this is clothes, makeup or lawnmowers, to increase their marketability and make the products attractive to consumers. Some would describe models as actors, as they have to convey a certain emotion in the photographs or catwalk show they are used in. From the Chippy to the Catwalk – Agyness Deyne Born Agnes Hollins in the North of England, Agyness Deyne worked in a chip shop before becoming one of Britain’s hottest models. Fashion designer Henry Holland grew up with her and remains her best friend, “I used to buy my chips from her every Friday. How fashion rules the world In the 21st century the style trends of the fashion industry dominate the world more than they ever did, and control not only the way people dress but also trends in homeware design, makeup fashion and people’s overall attitudes. In the 60s flower power did not only mean flares and tunics, it summed up the whole attitude of a generation, and this is even more prominent today. Kate Moss: A Fashion Icon At 14 years old, Moss was spotted while waiting for a flight at JFK airport in New York. The Croydon schoolgirl who disliked her studies and once admitted that she thought she “might've been a bank manager” would become one of the world’s most famous faces and it’s now almost impossible to imagine the British fashion industry without her. Keeping yourself groomed as a model Although when working as a model you are fully styled on shoots, including both hair and makeup, it is important to maintain a highly groomed image at all times.Therefore with the importance of continual grooming established, lets go through what is required. Photo shoots and catwalk modelling. here is a distinct difference between the types of modelling required for a photo shoot than for the type needed for a catwalk show. Although it is likely you may be asked to do both kinds in your career, most models specialise in either one or the other, due to the specific requirements needed for each one. The Return of London Fashion Week Provisional dates for London's fashion week are 16-23 September 2007. Fashion weeks tend to be held several months before the season, which gives press and buyers a chance to preview designs in advance.

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