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  • Youngsters spend more time online than watching TV
    A recent survey has shown that 16-24 year olds use the internet more often than they watch TV – 82% use the internet between 5 and 7 days a week while only 77% watch TV as regularly (a decrease of 5% since last year). 48% of these youngsters have also admitted to watching less TV now because of the internet.
  • Yahoo! announces new advertising deals
    Yahoo! will be offering discounts to its Gambling and Finance advertisers, in order to improve "partner quality" and increase advertising revenue and investment in the company.
  • Web 3.0:The next Internet revolution
    Engineers from the Silicon valley have created a virtual picture how Web3.0 can revolutionize the internet. According to them, in 2030 Web 3.0 will be very powerful and smart. It will be able to connect every aspect of our digital lives.
  • Optimize PDFs for search engines
    As competitive as the online world becomes, it also is crucial that a website is noticed online.

    As repetitive as this might be, Search Engine Optimization ensures that your web content appears when a user is searching for it. It is essential that search engines can read the content from a website therefore optimizing PDF files as well as normal HTML/ XHTML web content would be an excellent step to take.
  • MySpace reveals their advertising plans
    By targeting adverts trough its new system, MySpace wants to show that it is offering more to advertisers than Facebook.
  • MySpace and Skype: a new team
    MySpace users will soon be able to make phone calls to each other as the social network site made a partnership with the internet phone company Skype.
  • MySpace and Facebook - outsourcing application development
    After Facebook's annoucement to open its doors to "new and innovative" applications as previously reported (New fun features for Facebook), MySpace is set to follow its footsteps, and gets outside developers to contribute new applications to their website.
  • Google tops advertising revenue
    According with the Timesonline, Google has beaten ITV in advertising revenue, the search engine giant has earned £327 million last summer compared to £317 Million by ITV. At a time when the future of advertising is highly discussed and the number of people with access to broadband internet increases. These figures come to show that online advertising, and search engines will become an essential part of any successful integrated marketing communications plan.
  • Facebook offers new platforms to Advertisers
    After Myspace's recent announcements regarding its new advertising offers. Facebook has announced their new strategy on Tuesday, 6. November, they aim to have businesses build their own costumized pages. This new project has been creatively named "Facebook ads".
  • AOL expands Truveo's availability
    AOL will be launching Truveo (a video search engine) in the UK, following its success in the US. This company is looking to increase its online presence by also launching the search engine in France, Spain Germany, India, Japan and Korea.

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