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Facebook offers new platforms to Advertisers After Myspace's recent announcements regarding its new advertising offers. Facebook has announced their new strategy on Tuesday, 6. November, they aim to have businesses build their own costumized pages. This new project has been creatively named "Facebook ads". Google tops advertising revenue According with the Timesonline, Google has beaten ITV in advertising revenue, the search engine giant has earned £327 million last summer compared to £317 Million by ITV. At a time when the future of advertising is highly discussed and the number of people with access to broadband internet increases. These figures come to show that online advertising, and search engines will become an essential part of any successful integrated marketing communications plan. MySpace and Facebook - outsourcing application development After Facebook's annoucement to open its doors to "new and innovative" applications as previously reported (New fun features for Facebook), MySpace is set to follow its footsteps, and gets outside developers to contribute new applications to their website. MySpace reveals their advertising plans By targeting adverts trough its new system, MySpace wants to show that it is offering more to advertisers than Facebook. Yahoo! announces new advertising deals Yahoo! will be offering discounts to its Gambling and Finance advertisers, in order to improve "partner quality" and increase advertising revenue and investment in the company. Youngsters spend more time online than watching TV A recent survey has shown that 16-24 year olds use the internet more often than they watch TV – 82% use the internet between 5 and 7 days a week while only 77% watch TV as regularly (a decrease of 5% since last year). 48% of these youngsters have also admitted to watching less TV now because of the internet.

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