Newk’s Eatery Hires Denise Pedini to Lead Advertising and IT
Food, Restaurant, Franchise and Ritel

Newk’s Eatery Hires Denise Pedini to Lead Advertising and IT

Newk’s Eatery, the elevated quick informal chain that focuses on contemporary substances, household recipes and hand-prepared meals, has employed 20-year advertising and marketing veteran Denise Pedini to steer the corporate’s advertising and marketing and IT departments as senior vp of visitor expertise. 

Pedini, who most not too long ago served as government vp of promoting at Pizza Inn, brings expertise in restaurant, franchise and retail with manufacturers together with JCPenney and Pizza Hut, the place she helped create and launch WingStreet, now a $1 billion model.

 At Newk’s, Pedini will assist the corporate execute main expertise upgrades together with an up to date app to make off-premise and in-restaurant ordering simpler than ever. She’ll additionally assist launch a brand new loyalty program slated for later this yr.

“Denise brings to Newk’s the background we have to make our expertise transformation successful for our operations groups and our company,” says Newk’s Eatery President Mike Clock. “She additionally demonstrates a ardour for the model and our meals—a ardour that’s integral to all the things we do at Newk’s—and he or she has already change into a key member of our management staff.”

Along with tech improvements, Pedini will concentrate on elevating the model and utilizing efficient advertising and marketing methods and distinctive digital techniques to drive new consciousness and achieve new company. She will even be on the forefront of rolling out seasonal new menu gadgets all year long. 

“I used to be initially drawn to Newk’s as a result of it’s an unbelievable model with an amazing story to inform, from its roots to its present concentrate on significant expertise upgrades to reinforce visitor expertise,” Pedini mentioned. “Most significantly, Newk’s has an superb staff dedicated to high quality meals and excellent visitor service. I’m proud to be part of this outstanding household.”

The corporate has already begun rolling out its app, which provides company three handy methods to order Newk’s to undergo supply, pickup and curbside choices, with a notification characteristic that tells the restaurant as quickly because the visitor arrives. An “order out of your desk” characteristic for dine-in might be added to the app later this yr.

Information and data offered on this launch has not been corroborated by WTWH Media LLC.