Peter Thiel’s VC fund backs climate-conscious fintech TreeCard
Digital Finance App

Peter Thiel’s VC fund backs climate-conscious fintech TreeCard

TreeCard affords customers a spending and cash administration platform tied to a debit card made out of wooden.


TreeCard, a climate-conscious digital cash app, raised $23 million from traders in a brand new financing spherical.

Based by British entrepreneur Jamie Cox in October 2020, TreeCard is a novel idea within the fintech world. It affords customers a spending and cash administration platform tied to a debit card made out of wooden.

The agency makes use of 80% of the earnings it makes from card interchange charges to plant timber by means of a partnership with inexperienced search engine Ecosia. TreeCard has up to now planted greater than 200,000 timber.

The deal underscores elevated curiosity by VC traders in firms addressing local weather change. Funding for local weather tech startups hit a report $111 billion in 2021, based on a report from U.Okay. startup community Tech Nation.

“There’s a whole bunch of thousands and thousands of individuals on the earth who’re altering their conduct primarily based on the setting,” Cox informed CNBC in an interview. “There is not an excellent app for the setting but.”

Tremendous apps act as all-in-one platforms that serve a variety of person wants spanning immediate messaging, banking and journey. Cox envisages TreeCard changing into an excellent app centered on local weather — his app features a recreation that lets customers visualize what number of timber their exercise has helped produce, for instance.

Peter Thiel’s VC fund backs climate-conscious fintech TreeCard

Peter Thiel’s Valar Ventures was the most important investor in TreeCard’s spherical, whereas EQT, Seedcamp and climate-centric enterprise capital agency World Fund additionally chipped in. Valar is a prolific investor in fintech, having beforehand taken stakes within the likes of Smart and N26.

The platform, which continues to be working in beta testing mode, plans to make use of the funding for an official launch later in 2023. As well as, TreeCard will use the money to develop its roughly 30-person staff, with the intention of practically doubling in dimension.

TreeCard is at present solely accessible within the U.S., with a waitlist of greater than 250,000 shoppers. It’s now step by step onboarding customers. TreeCard plans to launch within the U.Okay. and Europe, too, “hopefully quickly,” Cox mentioned. 

Although primarily based within the U.Okay., TreeCard selected the U.S. as its launch market. The U.S. has been a troublesome place for rival European fintechs. Monzo pulled its software to amass a U.S. banking license, whereas N26 shuttered its American operations fully.

TreeCard is not a financial institution itself however affords its accounts by means of Sutton Financial institution, a regulated lender.

The TreeCard app features a recreation that lets customers visualize what number of timber their exercise has helped produce.


Larger charges on the charges retailers should pay each time a buyer makes use of their card to spend make the U.S. a extra profitable alternative than Europe, TreeCard’s CEO mentioned.

However based on Cox, what European fintechs typically get incorrect within the U.S. isn’t realizing “the sort of necessities on a finance product are very completely different to Europe.”

“When finance-type firms come from Europe, they do not perceive intimately the American viewers,” he informed CNBC.

“Rewards are virtually all the time entrance and middle for particularly spending merchandise however a variety of finance merchandise. It is extra of an afterthought in Europe.”

TreeCard affords shoppers as much as 3% of annualized curiosity on their deposits, a characteristic it affords by means of third-party distributors.

“The dedication there may be that your funds aren’t used for fossil gas investments,” Cox mentioned.

Banks have channeled large sums of cash to assist fossil gas firms down the years. Evaluation from marketing campaign teams Urgewald, Reclaim Finance and greater than two dozen different NGOs discovered that industrial banks channeled $1.5 trillion to the coal business between January 2019 and November final yr.

TreeCard’s funding additionally defies a number of the troubles being confronted within the fintech sector, the place companies are placing itemizing plans on ice and reducing again on bills to brace for a probable recession. Klarna, the purchase now, pay later agency, noticed its valuation plunge 85% in July, and laid off 10% of its workforce.

“We shall be hiring however we’ve to watch out,” Cox mentioned. “The setting is completely different from final yr.”

He added: “The important thing factor is that companies over the subsequent yr and a half in all probability, client companies are going to have to search out methods to develop that are not simply typical, ‘plow a great deal of cash into Fb adverts and get customers.’ That is not going to be the sustainable mannequin of development.”

Whereas at college, Cox based an organization referred to as Cashew, which he described as “Venmo for the U.Okay.” He later joined Peter Thiel’s Thiel Fellowship, a two-year entrepreneurship program, the place he began cloud computing startup FluidStack.

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