Inventive, filmmaker and artist Azsa West is returning to Wieden+Kennedy as chief inventive officer for its Portland headquarters.
First coming to the inventive company in 2006, West will rejoin Wieden+Kennedy in Spring 2023 from Anomaly Berlin, the place she’s held the position of govt inventive director since 2021. The Wieden+Kennedy alum will even change Portland’s inventive leaders Ana and Hermeti Balarin, as they transfer to Wieden+Kennedy’s London workplace in early 2023.
“As we sought out the following inventive chief for Portland, we knew we wished somebody particular: somebody from and of this place, somebody pleased with and dedicated to the town of Portland and somebody dedicated to the work who’s capable of preserve it easy and centered on concepts over every thing. Azsa West is that particular person,” Karl Lieberman, world chief inventive officer at Wieden+Kennedy, stated in an announcement. “She loves this place and has helped construct it. We’re excited to have her again.”
West isn’t any stranger to the company’s sense of tradition as she was a part of its inaugural W+Okay 12 program—an experimental inventive faculty inside W+Okay, based by Wieden inventive Jelly Helm and licensed by means of the Oregon Division of Training.
Holding a number of management roles all through Wieden+Kennedy’s world community, together with its Portland, New York, Shanghai and Tokyo places of work, West’s 15-plus-year profession in promoting has included work that spans the globe on manufacturers comparable to Instagram, Nike, Air Jordan, Rimowa, Heineken, Sony, Google, Disney, Goal and P&G. All through her profession, she’s additionally contributed to iconic and award-winning model campaigns comparable to P&G’s “Thank You, Mother,” Secret’s “I’d Fairly Get Paid,” Rimowa’s “Ingenieurskunst,” Nike’s “Run It” and “Don’t Love Me, Hate Me” and Levi’s “Go Forth.”
By rejoining the company, West is not going to solely proceed to convey her worldwide information to the company, however as a queer-identified, indigenous particular person of coloration, she goals to create culturally impactful work and an atmosphere that promotes authenticity, experimentation and inclusion.
Progress in management
Because the Balarins transfer to London, Wieden+Kennedy continues to solidify its workplace management throughout the globe with everlasting inventive chief Susan Hoffman returning to the company’s Portland headquarters as its interim chief inventive officer, working alongside Karl Lieberman and World CEO Neal Arthur to steer the workplace by means of the transition and onboard the total administration workforce.
As well as, John “JP” Petty, III will tackle a brand new position as world govt inventive director for the company’s social-first inventive studio, Bodega. This transfer alerts the company’s additional growth of inventive social providing, which has seen important development increasing to a number of Wieden+Kennedy places of work.
With a worldwide growth of accounts like AB InBev, Samsung, Ford and McDonald’s, the expansion of Bodega and the addition of latest shoppers, Wieden+Kennedy goals to proceed its development with its shopper relationships and faucet into extra shared expertise throughout the community to convey extra worldwide perspective.