WPP has dominated Cannes Lions 2022 after amassing a hoard of 176 Lions together with 1 Titanium, 4 Grand Prix, 36 Gold, 47 Silver and 88 Bronze awards.
Ogilvy was the star of the present after being named Community of the Yr, taking house the Titanium Lion together with Wavemaker in recognition of the data-driven Shah Rukh Khan My Advert for Cadbury, which personalised advertisements for native companies hit by Covid-19.
WPP dominated this 12 months’s awards
The spectacular haul noticed the communications large topped because the 12 months’s most artistic firm, with wins coming from throughout 40 completely different nations by which WPP operates. Awarded to the corporate that nets the best variety of factors gleaned from profitable and shortlisted entries, the distinguished accolade proves that creativity can go hand in hand with scale.
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Mark Learn, chief government officer of WPP, mentioned: “Creativity is an important pressure in fashionable enterprise. Being named the Artistic Firm of the Yr is a testomony to WPP’s energy to assist our shoppers succeed, and to the unbelievable expertise of our 109,000 individuals world wide.”
Rob Reilly, international chief artistic officer of WPP, added: “Creativity is the world’s most precious asset. It has the potential to handle the most important challenges of our time in essentially the most excessive circumstances. We’ve needed to suppose in another way for the final two years, and I really feel this 12 months’s Cannes Lions has been a celebration of innovation for our trade.”
WPP winners embrace VMLY&R, which picked up a Grand Prix for I Will At all times Be Me on behalf of Dell and Intel to make life simpler for individuals with motor neurone illness. Different winners on the evening included Maxx Flash’s The Killer Pack, which tackles infectious illness in India by means of biodegradable packaging.
Talking in Color for Sherwin Williams by Wunderman Thompson additionally acquired an inaugural artistic B2B award for a voice-activated AI color-generation system.